View case study Foodable
The ingredient-led proposition becomes a distinctive verbal and visual world.
Brand designer & strategist / 07LONDON, UK
The why.The how.One mind.
I’m Gavin. I do the thinking and the making: I work out what a brand should say, then design exactly how it looks.
See strategy take shape01 / Selected projectsA reason.
See the work A reason.
A recognisable expression.
View case study 01
View case study Range Sounds
A music and culture proposition expressed through a coherent identity and its applications.
View case study Sweet Escape
A welcoming café personality translated into a connected identity and application system.
The practice, up close.
The thinking.
The making.
The same mind.
You want the strategy and the craft in one person. Positioning, voice and visual identity, built side by side.
- Brand positioning
- Verbal identity
- Visual systems
The why and the how, together.
Most brands get the thinking from one place and the design from another, and something gets lost in between. I do both, so the idea arrives in one piece.
How I connect strategy and design- The thinking and the making from one person
- Positioning, voice and identity built together
- No gap between the strategy and the design
Experience, at a glance
Killer Taste StudioSenior Visual Designer & Brand Strategist2024 — Present
Vice Star StudioVisual Designer2022 — 2024
Hiring for a brand role that needs thinking and making? Tell me about it.