Brand strategy⌄
Explore the portfolio asMultidisciplinary designerBrand designerBrand strategist●UI/UX / product designerFounding designerDigital designerBrand designer & strategist
Brand strategist / 03LONDON, UK

Find yourplace.Own it.

I’m Gavin. I find the one thing a brand can own, then make sure everyone, from the founder to the shopper, can feel it.

Follow the thinking
Foodable illustrated chefs conjuring food, surrounded by cultural ornament and the winged spoon emblem IN THE WORK / Foodable A little kitchen magic.
01 / Selected projects

The choices
behind the character.

See the strategy work
Foodable chef conjuring ingredients in a golden culinary illustrationView case study

Foodable

An ingredient-led recipe proposition expressed through resourcefulness, cultural richness and culinary imagination.

01
StrategyIdentityProduct
Range Sounds burgundy and gold lighter held beneath glowing Feel the Flava lettering, framed by a close-up portraitView case study

Range Sounds

An entertainment and media brand explored through listening culture, discovery and shared experiences.

02
StrategyIdentityDigital
Sweet Escape presentation box against a warm golden backgroundView case study

Sweet Escape

A supporting identity case that gives a small moment of escape a recognisable expression.

03
Passion projectIdentityProductDigital
02 / Perspective 03 of 07

The practice, up close.

The idea

Find the idea.
Make it matter.

You need a brand with a reason to exist. Positioning, research, messaging and the story that holds it all together.

Areas of focus
  • Positioning
  • Research & insight
  • Narrative & messaging
Turning insight into direction

I start with the why.

Before I design anything, I dig into the business, the people and the market. Then I turn what I find into a clear position, a voice and a direction the whole team can run with.

How I think
What you get with me
  1. I dig into the business, the people and the market first
  2. A clear position the whole team can rally behind
  3. A voice and a story that carry straight into the design

Experience, at a glance

Killer Taste StudioSenior Visual Designer & Brand Strategist2024 — Present
Vice Star StudioVisual Designer2022 — 2024
Full experience
Need a sharper position?

Let’s find what
only you can own.

Hiring a strategist or stuck on your positioning? Tell me where you are and where you want to go.