View case study Foodable
One connected direction across proposition, verbal identity, visual identity and practical brand guidance.
Founding designer / 05LONDON, UK
From zero.Tosomething.
I’m Gavin. I’m the designer you bring in early, when there’s a big idea, a small team and no brand yet. I build the foundations, then I build on them.
See the foundations01 / Selected projectsFirst ideas.
See the brands I’ve built First ideas.
Lasting foundations.
View case study 01
View case study Sweet Escape
Brand foundations made tangible through physical applications and supporting interface concepts.
View case study Range Sounds
A broad visual foundation that makes a founder’s music and media ambition tangible.
The practice, up close.
From first idea.
To every detail.
You’re early, ambitious and moving fast. Strategy, identity, product and packaging, owned end to end.
- Ambiguity → direction
- Brand + product
- Hands-on ownership
I’ve built brands from zero.
I’ve worked with young founding teams who had belief, a big idea and not much else. I help turn that into a brand that looks ready long before the business is big.
How I work with founders- I own it end to end, from strategy to shelf
- Foundations that grow with the business
- Founder-level ownership and straight talking
Experience, at a glance
Killer Taste StudioSenior Visual Designer & Brand Strategist2024 — Present
Vice Star StudioVisual Designer2022 — 2024
Early-stage and need a designer who owns it all? Tell me what you’re building.