Brand design⌄
Explore the portfolio asMultidisciplinary designerBrand designer●Brand strategistUI/UX / product designerFounding designerDigital designerBrand designer & strategist
Brand designer / 02LONDON, UK

Brandswithcharacter.

I’m Gavin. I design brands with a point of view: marks you remember, a graphic language with swagger, and a world people recognise even when the logo isn’t there.

See the identity work
Range Sounds burgundy and gold lighter held beneath glowing Feel the Flava lettering, framed by a close-up portrait IN THE WORK / Range Sounds Music. Culture. Feeling.
01 / Selected projects

From the mark
to the whole world.

See the identity work
Burgundy and cream Range Sounds London taxi conceptView case study

Range Sounds

An identity carried through lettering, colour, physical silhouettes and a broad family of applications.

01
StrategyIdentityDigital
Foodable chef conjuring ingredients in a golden culinary illustrationView case study

Foodable

A winged spoon, expressive script and illustrated culinary world—supported by a working brand guide.

02
StrategyIdentityProduct
Sweet Escape presentation box against a warm golden backgroundView case study

Sweet Escape

Heart-shaped keys, cupcake characters and a graphic system carried into packaging, campaigns and café applications.

03
Passion projectIdentityProductDigital
02 / Perspective 02 of 07

The practice, up close.

The idea

Identity with
a point of view.

You want a brand people remember. Logos, type, colour, illustration and the little details that make it unmistakably yours.

Areas of focus
  • Identity systems
  • Art direction
  • Brand applications
Building the brand world

I build worlds, not just logos.

A logo on a white page is only the start. I design the whole world around it, so the brand still feels like itself on a billboard, a box or a phone screen.

How I design brands
What you get with me
  1. Marks and logos with real character
  2. A whole visual world, not just a logo
  3. Guidelines that keep the brand sharp as it grows

Experience, at a glance

Killer Taste StudioSenior Visual Designer & Brand Strategist2024 — Present
Vice Star StudioVisual Designer2022 — 2024
Full experience
Looking for a brand designer?

Your next brand.
Let’s give it character.

Hiring for a brand role or starting an identity from scratch? Tell me what you’re working on.