Multidisciplinary designer / 01LONDON, UK

Big ideas.Everydetail.

I’m Gavin. I work out what a brand should stand for, then I design every bit of it myself: the strategy, the identity, the packaging, the screens. One person, one idea, nothing lost in translation.

See my work
Range Sounds burgundy and gold lighter held beneath glowing Feel the Flava lettering, framed by a close-up portrait IN THE WORK / Range Sounds Music. Culture. Feeling.
01 / Selected projects

One idea.
Many expressions.

See all my work
Burgundy and cream Range Sounds London taxi conceptView case study

Range Sounds

Strategy, identity, campaign art direction and physical applications within one recognisable world.

01
StrategyIdentityDigital
Foodable chef conjuring ingredients in a golden culinary illustrationView case study

Foodable

Brand strategy, identity, illustration direction and a practical guide brought together around resourcefulness.

02
StrategyIdentityProduct
Sweet Escape presentation box against a warm golden backgroundView case study

Sweet Escape

An identity expressed across packaging, campaigns, environments, illustration and digital concepts.

03
Passion projectIdentityProductDigital
02 / Perspective 01 of 07

The practice, up close.

The idea

One mind.
Many dimensions.

You want one person who sees the whole picture. I work across brand, strategy, product, packaging and digital, and keep it all pointing the same way.

Areas of focus
  • Strategic thinking
  • Visual craft
  • Digital experience
Why one designer for everything

I’m the thread that ties it together.

I love the jump from a messy positioning problem to an identity system, and then into how a website or app actually feels in your hand. Keeping one idea alive through all of that is my favourite part of the job.

How I work
What you get with me
  1. I lead the strategy and design the work myself
  2. One look and feel across screens, packaging and print
  3. I work closely with founders, start to finish

Experience, at a glance

Killer Taste StudioSenior Visual Designer & Brand Strategist2024 — Present
Vice Star StudioVisual Designer2022 — 2024
Full experience
Got something bold in the works?

Let’s make it
impossible to ignore.

Building a team, a brand or something that doesn’t fit in one box? Tell me about it. I’d love to hear what you’re making.