View case study Range Sounds
Strategy, identity, campaign art direction and physical applications within one recognisable world.
I’m Gavin. I work out what a brand should stand for, then I design every bit of it myself: the strategy, the identity, the packaging, the screens. One person, one idea, nothing lost in translation.
See my work
View case study Strategy, identity, campaign art direction and physical applications within one recognisable world.
View case study Brand strategy, identity, illustration direction and a practical guide brought together around resourcefulness.
View case study An identity expressed across packaging, campaigns, environments, illustration and digital concepts.
You want one person who sees the whole picture. I work across brand, strategy, product, packaging and digital, and keep it all pointing the same way.
I love the jump from a messy positioning problem to an identity system, and then into how a website or app actually feels in your hand. Keeping one idea alive through all of that is my favourite part of the job.
How I workBuilding a team, a brand or something that doesn’t fit in one box? Tell me about it. I’d love to hear what you’re making.