ABOUT / HI, I’M GAVIN

A wider view.
Connected thinking.
Hands-on craft.

I’m Gavin, a designer and brand strategist from London, and I can’t stand vanilla. Most of my work lives in food, music and nightlife, where a brand stops being a logo and becomes a feeling. I help founders turn what they believe into something people remember.

The story

I don’t do safe. I do one clear idea, with a whole lot of character.

I’m happiest when I get to own the whole thing: the thinking, the look and the tiny details nobody notices until they’re missing. Give me a founder with belief and a brand that has to punch above its weight, and I’m in.

Explore my experience

The star of the show, not because we shout, but on merit alone.
The proof is in the pudding.

What drives me

Four moods. All me.

Retro Americana

Iconic. Star of the show. Seasoned with retro charm.

Smoothly rebellious

Anti-vanilla. Trendsetter. Breaking the mould, smoothly.

Excellence

Quiet confidence. Every intricate detail. Simple but powerful.

Creative

Imagination with allure. Inquisitive, charming and riddled with personality.

How I work

My four house rules.

Start with the real problem.

Understand the business, the people, and the context before deciding what the answer should look like.

Keep the idea connected.

The positioning should inform the story, the identity, and the experience. That continuity is where a multidisciplinary practice earns its place.

Make the details earn their place.

Composition, typography, language, and interaction all affect how people understand and feel about a brand.

Stay curious. Stay useful.

Learn the tools, question the assumptions, and choose the approach that serves the work.

Now showing / the path so far

Independent thinking.
Hands-on experience.

2024 — PRESENT

Senior Visual Designer
& Brand Strategist

Killer Taste Studio · London

One lead across strategy, visual identity, packaging, motion, UI/UX, and web. Work includes Foodable and founder-led premium brands.

2022 — 2024

Visual Designer

Vice Star Studio · London

Identity design, founder discovery, and visual systems, including Range Sounds.

Got something bold in the works?

Let’s make it
impossible to ignore.

Building a team, a brand or something that doesn’t fit in one box? Tell me about it. I’d love to hear what you’re making.

A wider view.Connected thinking.Hands-on craft.