PROFILE
Strategy, brand, and digital.
A connected practice.
Designer and brand strategist from London. I take brands from the first idea to the finished identity, packaging and digital, and I’m as at home in the strategy as I am in the pixels.
Experience
Senior Visual Designer & Brand Strategist
2024 — PresentKiller Taste Studio · London
- Lead across brand strategy, visual identity, packaging, motion, UI/UX, and web.
- Foodable positioning and identity, including positioning, visual identity, illustration direction and brand guidance.
- Positioning and visual identity for founder-led premium brands.
Visual Designer
2022 — 2024Vice Star Studio · London
- Range Sounds founder discovery, identity, and brand applications.
- Logos, submarks, patterns, colour palettes, and visual systems.
Capabilities
Strategy
Positioning · Competitive context · Audience insight · Brand narrative · Verbal identity · Workshop facilitation
Design
Visual identity · Art direction · Packaging · Brand guidelines · UI/UX · Web & digital · Motion direction
Tools
Figma · Adobe Illustrator · Photoshop · InDesign · Framer · Webflow · Adobe Firefly · Generative creative tools